‘Café de Lillet’ x Emily in Paris Launch

On August 14th, 2024, in celebration of Lillet's partnership with Emily in Paris and limited-edition bottles, we unveiled the French bistro-inspired pop-up ‘Café de Lillet,’ which included an exclusive media and influencer dinner in tandem with an immersive consumer-facing experience. To further generate buzz for the launch, we invited fashion it-girl Nicky Hilton to attend the event, enjoy a Lillet cocktail, and amplify the experience on social.

The space was designed to replicate the show’s iconic “L'Esprit de Gigi,” with specialty Lillet cocktails served. The memorable experience included live musical performances, personalized sketch art, photo ops, and customized charm bracelet making, allowing consumers to immerse themselves in the world of Emily in Paris while they interacted with Lillet.

Top-tier media, influencers, and paid partners were invited to partake in the activation in an elevated private setting. The intimate VIP event included a curated cocktail hour and seated dinner in a private mezzanine upstairs, complete with five French courses, Lillet cocktail pairings, and remarks from Kerri Owen (Brand Director, Pernod Ricard Wines & Champagnes).

Cafe de Lillet branding and bottle display