Lillet x Baccarat Emily in Paris Afterparty

On September 17, 2024, we worked with Lillet, (French wine-based aperitif), to team up with Baccarat to host the cast and crew of Netflix’s Emily in Paris at Baccarat Hotel, NYC. The intimate soirée celebrated the premiere of EIP Season Four, Part Two.

Stars of the hit series, including Ashley Park, Darren Star, Philippine Leroy-Beaulieu, Lucien Laviscount, Samuel Arnold, Bruno Gouery, Lucas Bravo, and more toasted with Lillet cocktails at the event, creatively produced to embody the show’s “Heartbreak Ball,” set at Maison Baccarat in Paris. 

Lillet’s partnership with Emily in Paris took center stage with the display of two exclusive, limited-edition Lillet x Emily in Paris bottles, each featuring couture-inspired illustrations capturing the essence of Emily’s iconic style. Guests enjoyed Lillet in signature themed cocktails, including the Emily Lillet Royale, French Blonde, Très Chic Martini, and the Parisian Negroni.

The afterparty generated 7 unique earned media placements and 1 syndicated placement for a combined 66.8M media impressions, as well as 10 earned social placements, for 351K social impressions.

Emily in Paris cast toasts to Season 4 Pt. 2 with Lillet signature cocktails