Perrier-Jouët

The Challenge

The brand wanted to engage media with their sustainability, biodiversity and positive environmental practices focused brand purpose, but had no new news to bring it to life. So we needed to find an engaging, compelling and media worthy way to tell the brand story.

The Articulate Solve

We identified James Beard Award winning chef Sophia Roe, as the perfect brand partner. A natural, authentic and powerful storyteller, Sofia is also known for 'exploring and honoring the incomprehensible scale of nature's intelligence and encouraging all humans to take "A Closer Look," '

The Campaign

We engaged her to host “1 With Nature” experiences for trade, media, influencers and VIPs, featuring recipes and champagne pairings following nature’s cycle as a storyline in Miami, LA, New York and San Francisco.

The Result

We hosted a total of 208 media, influencer, and VIP guests at 4 events in target markets We achieved a total of 6 media hits for 174.5 million media impressions, and 301 social posts for an additional 12.04 million social impressions.