Sipsmith
Maximizing Brand Partnership Impact
The Challenge
Sipsmith Gin has been the Official Gin Partner of the Championships, Wimbledon since 2021. Articulate was tasked with amplifying the second and third years of the partnership to drive brand awareness, affinity, and consideration of Sipsmith in the United States, and shape consumer perceptions of Sipsmith as a quintessentially British, high-quality brand.
The Articulate Solve
We used the Wimbledon partnership not only to harness the media worthiness of the globally recognized tournament, but to also utilize it to bring to life the brand personality and establish Sipsmith as the ultimate London Dry Gin
The Campaign
We amplified the global partnership and brought to life the exacting idiosyncrasies that the two iconic British brands shared via our 'Perfect Serve' program highlighting the attention to detail that goes into perfecting both cocktails and tennis serves! We activated this through a range of tactics including:
Press Trip to London during Wimbledon
1x1 interviews with brand founders
Visit to Sipsmith distillery
Iconic day at the Wimbledon, The Championships
Wimbledon’s The Hill in New York Activation
Media + Influencer Product Seeding
Regional Broadcast Amplification
The Result
Our efforts over the course of both years resulted in a total of:
12x online media placements or 696,493,127 media impressions
1x podcast hit featuring the Sipsmith Master Distiller for an additional 637,730 impressions
8x regional broadcast segments, for 1,856,271 combined impressions
180+ pieces of earned social media coverage, for 15,215,211 social impressions.
