Maestro Dobel Tequila - Frieze New York

As the Official Tequila of Frieze North America, Maestro Dobel had the opportunity to meaningfully continue brand storytelling, bringing to life the first iteration of our new thematic. ‘The Mexican Golden Age’ was born out of a collaboration with renowned design studio Clásicos Mexicanos and created to tell an exciting and multifaceted story.

The collaborative experience also offered a modern menu by Chef Jorge Vallejo of Mexico City’s Quintonil and a selection of Maestro Dobel cocktails, both specifically created in homage to this pivotal period in Mexican design.

Key Highlights

• Secured visibility amongst 20,000+ top tier Consumers, Media + VIPs, and direct engagement via sales, over 1,000 Dobel cocktails purchased by Frieze attendees

• Engaged 4 x Amplification partners for brand + Artpothecary awareness, Alejandra Martinez, Clásicos Mexicanos, The Cultivist, Tuleste Factory

• Secured 7 x total pieces of earned press coverage, resulting in 7,246,574 total impressions

• Hosted 20 x National and Regional media/VIPs throughout the week/weekend of Frieze New York

• Secured 22 x total pieces of social media coverage, resulting in 411,355 total impressions