Sipsmith Wimbledon Press Trip

On June 27-29, Sipsmith hosted 7 top tier media in London to experience the best of British luxury and all things Sipsmith, including the London gin's partnership with Wimbledon.

The three day itinerary helped to highlight the Sipsmith product story and showcased the brand's commitment to quality and excellence. A History of Gin Tour set the stage for Sipsmith's brand story, followed by a day at Centre Court sipping Sipsmith serves, visits to iconic London bars for Sipsmith martinis and a tour of the Sipsmith distillery for a chance for attendees to make our own personalized gin.

Initial Highlights:

• 7 top tier national US media attendees

• Feature coverage from 3 key, top tier national publications, all from key targets for the brand, with 3 other pending leads

• Highly interactive social media coverage from Food & Wine, Town & Country and Veranda