Maestro Dobel Tequila at Design Miami

For the second year, Maestro Dobel Tequila was present at Miami Art Week, a key moment in the art calendar that attracts over 100,000 global art enthusiasts, collectors, and notables every December in Miami Beach, FL.

Throughout the week, fair attendees were treated to custom tequila cocktails paired with delectable food curated by Chef Jorge Vallejo of Quintonil, inspired by Maestro Dobel Tequila's theme of the Mexican Golden Age.

Maestro Dobel's marquee partnership as the Official Tequila of Design Miami/ delivered a successful on-site gallery activation that included liquid-to-lips experiences, PR, social media, digital and web advertising. The brand achieved significant visibility among top-tier consumers, media, and VIPs, resulting in the sale of over 2,000 cocktails and $38,000 in sales, a considerable increase from the previous year's $14,000.

In addition, Maestro Dobel Tequila demonstrated its commitment to the advancement of Latinx artists by launching its brand-owned initiative, the Latinx Art Prize, in partnership with El Museo del Barrio. This initiative showcases the brand's dedication to supporting underrepresented artists in the Latinx community.