Perrier-Jouët champagne, in partnership with visionary design studio Formafantasma, hosted two exclusive dinners at Design Miami in 2024 - amplifying media attention for the brand with experiences celebrating the harmony of design, nature, and champagne.

Brand partners of Emily in Paris, Lillet & Baccarat, teamed up to host the cast and crew at Baccarat Hotel, NYC in celebration of Season Four, Part Two. A-list stars enjoyed signature Lillet cocktails at the soirée, produced to emulate the show's iconic "Heartbreak Ball."

Articulate appointed by Maker's Mark

On August 14th, 2024, in celebration of Lillet's partnership with Emily in Paris, we unveiled the French bistro-inspired pop-up ‘Café de Lillet,’ which included an exclusive media and influencer dinner in tandem with an immersive consumer-facing experience. To further generate buzz for the launch, we invited fashion it-girl Nicky Hilton to attend the event, enjoy a Lillet cocktail, and amplify the experience on social.

In partnership with Baccarat, we strategically amplified Basil Hayden's official cocktail sponsorship of the 77th annual Tony Awards to drive cultural cut-through with premium VIP viewing kits, an onsite speakeasy, and a paid partnership with A-List actress Ashley Park.

On November 29th, in celebration of the US launch of the “Fill Your World With Wonder” campaign, Perrier-Jouët unveiled the “Perrier-Jouët House of Wonder” with an exclusive media and influencer immersive event, co-hosted by Elise Cordell (Brand Ambassador), Kristen Colonna (Vice President, Marketing Accelerator) and Mélanie Laurent (French Actress & Environmentalist).

For the second year, Maison Courvoisier partnered with British Nigerian Artist, Yinka Ilori as the ‘Ambassador of Joy’ to create a limited-edition VSOP bottle design

On May 16th, Perrier-Jouët celebrated the launch of Belle Epoque Cocoon - their new sustainable gift set, which extends the Maison’s commitment to biodiversity and sustainability - with an intimate dinner experience at Eleven Madison Park hosted by Brand Ambassador, Elise Cordell.

On December 12th, Sipsmith partnered with Zanna Rassi at New York hotspot, The Ned NoMad to host an intimate, quintessential holiday party for her nearest and dearest.

Maestro Dobel Tequila was thrilled to return as the Official Tequila of Frieze Los Angeles in February 2023, where it showcased its final iteration of The Mexican Golden Age with an exhibition of The Modern Mexican Chair, celebrating the cultural richness of a pivotal period and recognizing Mexican architects and artisans.

For the second year, Maestro Dobel Tequila was present at Miami Art Week, a key moment in the art calendar that attracts over 100,000 global art enthusiasts, collectors, and notables every December in Miami Beach, FL.

As the Official Tequila of the Mexican National Team, Gran Centenario celebrated the team at their send off game ahead of the 2022 World Cup.

In November 2022, Gran Centenario Tequila officially released its first ever Cristalino - the smoothest expression of Mexico’s #1 Tequila. In order to celebrate the launch of the new product, Gran Centenario hosted media and influencers for intimate sensory events in New York and Los Angeles.

In November 2022, Maestro Dobel Tequila unveiled its latest innovation in the U.S. - Maestro Dobel Tequila 50 Silver Oak, a remarkable ultra-premium and limited edition Extra Añejo tequila finished in Silver Oak Cabernet Sauvignon wine barrels.

In July 2022, Maestro Dobel Tequila hosted an intimate dinner at Casa Perfect in Los Angeles to celebrate the launch of the first of three limited edition Maestro Dobel 50 bottles in collaboration with Mexico City-based design studio ONORA

In July 2022, Wimbledon was brought across the pond for the very first time to celebrate 100 Years of Center Court. As the Official Gin of the tournament, Sipsmith activated a quintessential tennis viewing experience during Finals weekend, inspired by the iconic Henman Hill.

On November 2nd, Perrier-Jouët and Sophia Roe hosted another rendition of the “1 With Nature” series in collaboration with the 1 Hotel, inaugurating their new San Francisco location.

On Thursday, October 6th, Yinka Ilori and Maison Courvoisier hosted an exclusive “We Found Joy '' immersive dinner experience at the iconic London Design Museum, where he unveiled his retrospective, 'Parables for Happiness' to an intimate group of friends, artists and cultural tastemakers.

On October 18th, The Glenlivet hosted an intimate dinner and whisky pairing at ZouZous NYC, led by The Glenlivet Distillery Expert, Lisa Glen, and U.S. Brand Ambassador, Jenna Murray.

On October 7th, Legent honored Shinji Fukuyo’s visit to New York City with an intimate lunch and tasting at Manhatta.

After cocktails, light bites, and live Jazz, Fukuyo-san welcomed attendees and led a Legent tasting; highlighted key brand messages and the blending techniques that were deployed in his collaboration with Master Distiller Fred Noe.